Red Ampersand

Southwest Florida Marketing, Advertising & Public Relations Team Spiro

Spiro & Associates adds 13 businesses to client roster

 Economic growth leads businesses to hire advertising agencies again After more than eight years of economic downturn, we at Spiro & Associates are seeing an increase in companies seeking our help. In fact, we’ve gained more than 13 new clients since the start of the year, generating nearly $2 million in capitalized billings. An increase in new clients for Spiro in particular is a harbinger for the return to a stronger economy for.. Read More

Flipping Houses in Cape Coral-Fort Myers Still Popular

As marketing, advertising and public relations professionals for many builders and developers over the years, Spiro & Associates is always keen to real estate market news in Southwest Florida. Today we discovered the Cape Coral / Fort Myers market is among the top 10 in the nation for flipped homes. Investors and others looking to make a return on an investment buy homes, rehab them, and put them back on the market all.. Read More

‘Chuck’ Gets Makeover for First Time in 98 Years

As brand architects, Spiro & Associates loves a good branding story. This one comes from one of the most iconic and legendary footwear brands, Converse Inc., which is pumping up the volume after so many years with a new sneaker that incorporates premium materials and innovative technology for the utmost in comfort. A premium execution by all takes. Meet Chuck II Just last week, Converse debuted its new Chuck Taylor All Star II… Read More

‘Best Of’ Lists Can be Marketing Boon

Being named to an authoritative magazine or a research company’s “Best Of” or “Top 10” list brings an amazing amount of energy and marketing opportunities for the person, city, or company that makes such a list. Think Fortune’s 100 Best Companies to Work For, Crain’s New York Business Best Places to Work, and Working Mother Magazine’s Best Companies for Working Moms for example. Then there’s Forbes’s Best Cities For Future Job Growth list that.. Read More

Livestreaming Super Bowl Ads is a Game Changer

Online streaming continues to be a big player in the grand scheme of all things marketing, and now CBS is bringing it to new heights for Super Bowl 50 in February 2016.   The television network is doing something brand new: livestreaming every national ad in as close to real time as possible during the Feb. 7 telecast. So for the first time, viewers will not have to be glued to the TV.. Read More